We sit at the intersection of brand strategy and parenthood.
Our services
Communication Audits
We will scour all of your existing communication materials, across all channels, through the lens of DEIB; ensuring that you’re speaking to - and supporting - the entire spectrum of folks who identify as “parent”. You’ll come out of the audit with a host of recommendations to help you ensure you’re nailing your messaging.
Toolkit Creation
New service you’re trying to market? New parental leave policy you need to disseminate through your organization? We use our decades of experience simplifying complexity to create clear, concise, human-centered toolkits. Think new parental leave playbooks, workshop presentations and collateral, and new parent pocket guides, to name a few.
Brand & Marketing Strategy
This is our heart and soul. We are deeply passionate about leveraging the power of brand to improve the human experience. Together, we’ll dive deep into your existing brand and marketing materials, helping you identify areas of opportunity to deepen the connection with your audience. We’ll tighten, clarify, and build out a human-centered strategy that you can run with for years to come.
Coaching
We offer both 1:1 and group coaching to new and soon-to-be parents looking for support as they navigate their journey into parenthood (and then back into the office). Additionally, we provide tools and guidance to folks in leaderships roles so that they are able to provide inclusive, comprehensive, support to their teams.
Research & Co-Creation
No one knows more about the needs of a new parent than a new parent. Whether conducting internal focus groups or delving into online groups to mine for insights, we listen closely to the humans we are designing solutions for. We can use research and focus groups to help you validate assumptions for future products and services, as well as refine existing offerings to guarantee you’re giving the people what they actually want and need.